An escape from modern stress, the cottagecore aesthetic romanticizes rural living, and evokes a fantasy of a simpler life. Key elements include prairie-inspired florals, corset bodices, ruffles, and puff sleeves - fashion that feels comfortable and romantic at the same time.

A style that blends fashion and function; sophistication with athleticism. Tho country club chic aesthetic is popular due to the growing appreciation for preppy styles, athleisure wear, and racquet sports. A versatile style that can be worn from the courts to streets and appeals to those seeking a polished yet comfortable look.

A breath of fresh air in today's fast-paced world. Coastal grandmother aesthetic evokes the relaxed yet refined lifestyle of seaside living, paying homage to beloved icons across generations. See why laid-back elegance with a timeless fashion aesthetic appeals to anyone seeking comfort and a connection to nature.

The controversial tradwife aesthetic celebrates traditional gender roles, domesticity, and an idealized vision of mid-20th-century homemaking. While it has garnered a following, it has also sparked debates and criticisms due to its origins in the tradwife movement. Yet brands are jumping on the trend with their 2024 designs. See why...

Mermaidcore is a popular and long-lasting trend that combines fantasy, nature, and sustainability. Its enchanting appeal can be both high fashion and whimsical, eluding escapism, and ethical fashion choices that connect to nature.

Stealth wealth fashion focuses on understated luxury and quiet elegance. This aesthetic emphasizes high-quality items that may be from expensive fashion houses but do not feature overt or obvious logos. The style is sustainable and values durability and quality over excessive spending, the opposite of fast fashion.

Combining athletics and leisure, ashleisure wear is embraces comfort, confidence, and a modern, health-conscious lifestyle. If you want to rock those leggings and sneakers with pride you may be into the athleisure aesthetic. As dress codes have tended to become more relaxed, athleisurewear gained in popularity, and its not going anywhere, because it is truly a fusion of fashion and function.

Drawing inspiration from the hippie culture and fashion of the 1960s, boho chic is about expressing your unique spirit and embracing a carefree lifestyle. Today’s boho has a modern touch that combines mismatched patterns, layered textiles, and personal expression. The 2020s bohemian style is more Coachella than Woodstock yet still draws on the counterculture movement by bunking traditional ways of dressing.

Y2K aesthetic is characterized by playfulness, experimentation, and celebration. Reflective of a time when people were excited about a new era, fashion has a futuristic and fun vibe. Crop tops, butterfly clips, low-rise jeans and space buns - Y2K has nostalgic charm and bold looks.