The controversial tradwife aesthetic celebrates traditional gender roles, domesticity, and an idealized vision of mid-20th-century homemaking. While it has garnered a following, it has also sparked debates and criticisms due to its origins in the tradwife movement. Yet brands are jumping on the trend with their 2024 designs. See why...

Y2K aesthetic is characterized by playfulness, experimentation, and celebration. Reflective of a time when people were excited about a new era, fashion has a futuristic and fun vibe. Crop tops, butterfly clips, low-rise jeans and space buns - Y2K has nostalgic charm and bold looks.